Foundation. The step one. The basis. The…foundation. #gottalovenamesakes

As a loyal Bobbi Brown foundation user for the past year, I decided to branch out. (Change is good, right?!) And it may just have been one of the wiser decisions I’ve made lately. 

The letters HD on Make Up For Ever’s bottle always intrigued me. After chatting up the sales associate at my local Sephora (that I’m the Foursquare mayor of — woot woot), he recommended M.U.F.E’s because it begins with medium coverage but is completely build-able. Tip: he also told me that applying foundation is like “oil painting” and that I must dab and blot and paint a masterpiece with my foundation brush. What a winner.

We like bullet points, so let’s do bullet points. Only pros, no cons. Because really, this stuff is amazing. 

• Comes in 25 shades - so you will find a shade that matches your skintone. Say goodbye to the days of being off-color (even minutely)!
• Long-lasting - it outlasts all my crazy, all day long. My eyeliner will start to run before this foundation (and I assure you I essentially bulletproof my eye makeup on the daily). 
• Keeps skin hydrated - I don’t know how or why, but it’s quite a miracle. No cakey look will ever plague you again. It’s perfect especially with the cold weather coming. Your skin stays soft and it somehow preserves your moisturizer. Lovely.
• Soft-focus effect - it’s designed for people who are to appear onscreen but works wonders in real life too. It’s finish is flawless, so no need to fear fluorescent lighting ever again!
• Smooth and even - you’ll never see those creases or lines along the jawline. Nope nope nope.
• Illuminates your complexion - it contains an ingredient called Sericite that spreads light rays across your face. Who woulda thunk?

$40 at Sephora